Before social media and blogs, the way for an artists to get his music heard was through the music. Just like today, getting through to mainstream radio stations is like breaking into Fort Knox. If you’re going to do it, you’re going to need permission from people higher than you. And also like Fort Knox, once you get there, you might not find anything worthwhile at all.
Many acts, some names who still resonate today got their big radio breaks going through college radio. Growing up in Boston, we had Emerson radio to keep us hip to what mainstream radio wouldn’t catch onto until months later. There was one college station that captured the attention of rappers and fans of rap across the globe and helped launch some of the biggest names in rap music history.
25 years ago, Stretch Armstrong and Bobbito Garcia kicked off their now legendary show live from Columbia Universities WKRC. The likes of Jay Z, Nas, Big L and more have made their way to the small studio to kick freestyles and debut new music. A lot of those moments were captured on film and will soon make it to a theater near you soon.
The duo kicked off a kickstarter campaign to help take care of some costs for the filming of Stretch & Bobbito: Radio That Changed Lives.
To contribute to the campaign, click here.
In the meantime, listen to a classic freestyle from Jay Z and Big L on the Stretch & Bobbito show from below