Will Kendrick be considered a sellout for lending his fame to help hype up a salad? Let’s hope not, because this is actually a really cool idea.
K-Dot will be teaming with health food chain Sweetgreen for the “beets don’t kale my vibe” salad.
Since 2013, sustainable health food chain sweetgreen has been selling T-shirts bearing the phrase “beets don’t kale my vibe,” a doubly punny reference to one of the best songs on Kendrick Lamar’s good kid, m.A.A.d. city. Now that Kendrick is booked for sweetgreen’s annual Sweetlife Festival, the gag has been expanded into an actual salad.
According to a press release, the dish will be on sale throughout May at all 29 sweetgreen locations and at the festival, 5/30-31 at Maryland’s Merriweather Post Pavilion.
Per a press release, 10 percent of every sale goes to FoodCorps, a sweetgreen charity that “helps to connect kids with real food and encourages childhood education in nutrition, fitness and health, issues that both Kendrick Lamar and sweetgreen are passionate about.”
Beets Don’t Kale My Vibe contains shredded local kale, roasted chicken, goat cheese, organic wild rice, and flash roasted beets, which are marinated in balsamic vinegar, extra virgin olive oil, and a hint of honey.