America’s favorite Mexican semi-fast food restaurant, Chipotle has found a way to get on the good side of all millinels. The resturant chain decided to remove all GMOs from the foods.
Per USA Today:
The Mexican fast-casual dining chain on Monday announced that it has become the first national restaurant chain to use only non-GMO (genetically modified) ingredients. Co-CEO Steve Ells said the Denver-based chain has hit the goal not only at Chipotle Mexican Grills but also at the company’s ShopHouse Southeast Asia Kitchen locations.
“There is a lot of debate about genetically modified foods,” said Ells, in a statement. “Though many countries have already restricted or banned the use of GMO crops, it’s clear that a lot of research is still needed. … While that debate continues, we decided to move on non-GMO ingredients.”
A GMO is an organism whose genome has been altered via genetic engineering to include one or more genes that wouldn’t typically be found. Many food crops, including most corn and soybeans, are genetically modified to better fight off certain diseases or improve their resistance to herbicides.
The move by Chipotle comes as major restaurant chains and food makers are falling over themselves to remove ingredients that consumers — particularly younger consumers — don’t want in their foods and beverages. Last week, PepsiCo announced that it was removing aspartame from Diet Pepsi. Earlier this year, McDonald’s announced that over the next two years it will stop using chicken treated with antibiotics commonly used for humans.
Not yet included in Chipotle’s GMO move are beverages. Most fountain drinks, for example, have ingredients that include GMOs, spokesman Chris Arnold said. He said that Chipotle is testing in Denver root beer from Maine Root, which is made with cane sugar and is non-GMO.
About 92% of consumers believe that genetically engineered food should be labeled, according to a 2014 poll by Consumer Reports.
The move is another one of the bold moves the resturant has made when it comes to GMOs.
Back in March 2013, Chipotle became the first national restaurant chain to voluntarily disclose GMO ingredients and pledged then to move to non-GMO ingredients.