Political website Politico, has come with a new way to expand their brand. To take a line from Gawker, Politico is taking the “Macy’s” approach to rebranding. The website will be acquiring other sites in various states. For example, Capital New York will become The Politico New York.
The site plans to go to states like New Jersey and Florida to set-up shop.
The idea sounds like a good move to me. A website that focuses on politics like they do should have branches in cities and states that are considered hot beds.
To read more about their rebranding move click here