Pharrell and former Vice President Al Gore team up to promote unity across the world.
Per Fact Mag
The super-producer joined climate campaigner Al Gore at the World Economic Forum in Davos to unveil the event, which is set to take place across seven continents – including Antarctica – on June 18. The aim of the concerts, said Gore, is to get a bandwagon of public opinion rolling in the run-up to the Climate Meeting in Paris in December.
New York City and Paris are among the cities which will host the concerts, to be broadcast to a global television audience of 2 billion across 193 television networks.
Williams is the event’s creative director. “This is a new subject for me, but a great challenge,” he said. “I think you guys know how serious the global warming thing is.
While he didn’t reveal who would be performing at the stadium shows, he added: “Instead of just having people perform, we literally are going to have humanity harmonise all at once.”