“We effed up,” lyrics annotation supersite Rap Genius admitted this week after its SEO cheating was revealed. They’re sure did. And there’s good reason to believe this isn’t just a gaffe for the cartoonish startup posse: a Google eff up could haunt them forever—but no one search should have all that power.
John Marbach, who first broke the news of the Rap Genius search scam, put it plainly: “RG is highly reliant on Google for traffic. Lyrics are one of the highest search categories on the web, simply because people like music. Just like the most popular YouTube videos are songs.”
Read more on Rap Genius and their search engine mistakes here