Slowly but surely, everything paper is becoming obsolete. Everything from notebooks to actual books have been swapped out by consumers for their electronic counterparts. Now, you might walk into your favorite restaurant and see that you’re menu is now a tablet.
While paper menus, which have been around for centuries, still dominate the restaurant world, a growing number of restaurants are singing the praises of tablets to better serve their customers.
“There’s a clear advantage to digital menus,” says Lucas Paya, wine director for José Andrés ‘ThinkFoodGroup, which has been testing them at two of the company’s 16 restaurants since 2012. “First, there’s the amount of content you can display, which is impossible on paper. And there’s the real-time capability. I can update the list at a moment’s notice online from anywhere in the world.”
One of the most robust is Aptito, which rolled out in mid-2011. It has intel on dishes and drinks, but diners can also use it to request a waiter’s attention, ask to speak with the chef and leave reviews for the management. “This allows restaurants to provide customer service at moment’s notice,” says founder and CEO Gene Zell. “You can save the customer’s experience and make sure they come back.”