Nielsen And Twitter Team Up To Count Ratings


Nielsen, the company that provides TV ratings information, and the social media platform Twitter are teaming up to provide information about tweets regarding television.

The theory is that all the tweets about “Breaking Bad” or “Scandal” can have some sort of promotional and monetary value as well as drive viewership. This is a new theory, but the change could go a long way towards helping shows stay on the air.

Read more on Twitter and Nielsen working together from the New York TimesWall Street Journal and Los Angeles Times.

Source: Los Angeles Times


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