The Toronto Raptors are attempting an brand overhaul, and as part of that effort made a bid and earned the right to host the 2016 All Star Weekend. Now that they got it, they made the big announcement that hometown hero Drake will be the host for the event.
Drizzy will announce tomorrow in a press conference that he will be the host of Toronto’s All Star Weekend. In addition to hosting duties, Drizzy will be launching a clothing line in conjunction with the Raptors, and will play an active part in the team’s branding for the franchise’s upcoming 20th anniversary.
Source: Ball Overall