Who owns the phrase “I AM?” We’re about to find out.
Will.i.am has filed a counter-lawsuit against Pharrell, who had previously filed a suit asking the judge to protect his use of “I AM,” only after Will first fired a cease-and-desist letter to Pharrell for starting his “i am OTHER” brand.
In the new legal documents obtained by TMZ, Will claims that Pharrell has a long history of copying other people’s ideas and claiming them for himself, and brings up several points to ‘prove’ it.
Will notes that Pharrell founded a label called “Star Trak Entertainment, and that he is currently facing a lawsuit from Marvin Gaye’s family over “Blurred Lines” similarities to “Got To Give It Up.”
He also cites that Pharrell attempted to trademark Pink Slime, which apparently is a copy of the Slime brand owned by Mattel.
Will.i.am states that if Pharrell uses the “I AM” slogan it will confuse people, because they are on the same record label and they make similar styles of music). Will.i.am is seeking compensation from Pharrell.